A Growth Engine Built for a Community, Designed to Convert
Wheelhouse needed a modern, mobile-first growth system to convert local demand across Port Hueneme, Ventura, and Venice. We redesigned the site with cleaner navigation and stronger CTAs, then upgraded the stack with Treez eCommerce and AIQ-powered email/SMS—creating a faster shopping experience that captures organic demand, drives repeat purchases, and lifts conversions.
Our Role
Digital Strategy
Content Strategy
Email + SMS Management
SEO Strategy
UX + UI Design
Development
The Challenge
Wheelhouse operates in competitive California markets—Port Hueneme, Ventura, and Venice—but their digital experience wasn’t built to capture and convert that demand. The website was outdated, difficult to navigate, and lacked the mobile-first UX today’s cannabis customers expect. The eCommerce journey was cumbersome, creating friction at the exact moment shoppers were ready to browse products, choose a fulfillment option, and check out.
At the same time, Wheelhouse didn’t have the organic search foundation or retention system needed to drive consistent growth. The site wasn’t optimized for local SEO, limiting visibility in high-intent “near me” searches, and email marketing had gone stagnant with no automated flows to welcome new customers, recover carts, or re-engage lapsed buyers. Wheelhouse needed a modern, conversion-focused platform—and a scalable marketing stack—to turn community demand into repeat revenue.
Market Insight
Cannabis customers are increasingly digital-first—and the decision window is short. Most shoppers discover dispensaries through local search on mobile, compare menus quickly, and choose the option that feels easiest, fastest, and most trustworthy. If the website is slow, confusing, or hard to shop on a phone, that demand doesn’t “wait”—it bounces to the next dispensary with a smoother experience.
At the same time, growth in cannabis depends heavily on owning what you can control: organic visibility and retention. Paid channels are limited, so local SEO becomes a primary acquisition lever, and email/SMS becomes the engine for repeat purchases, promos, and loyalty. The brands that win pair a frictionless eCommerce experience with an always-on search strategy and lifecycle automation—so local intent turns into conversions today, and customers return tomorrow.
Build a mobile-first growth engine that turns local demand into repeat revenue.
The Solution
Digital Strategy
Built a full-funnel system to capture demand and convert it.
Content Strategy
Organized content and categories to guide shoppers to purchase.
Email Marketing
Launched AIQ-powered lifecycle flows to drive repeat revenue.
SEO Strategy
Built local SEO foundations to win high-intent “near me” searches.
UX + UI Design
Designed a mobile-first experience with clear navigation and CTAs.
Development
Migrated and optimized the site + Treez commerce for smoother checkout.
The Results
Wheelhouse’s new digital foundation immediately changed how customers discovered and shopped the brand. With a modern, mobile-first design, cleaner navigation, and clearer calls-to-action, the path from landing page to product to purchase became faster and more intuitive—reducing friction and increasing conversion across key flows. The upgraded Treez eCommerce experience created a smoother shopping journey that better matches how cannabis customers browse and buy today.
On the growth side, local SEO improvements increased visibility across Port Hueneme, Ventura, and Venice—driving a surge in organic search revenue by capturing higher-intent demand. And with AIQ-powered email and SMS in place, Wheelhouse moved beyond stagnant blasts into lifecycle marketing that supports repeat purchases, reactivation, and loyalty—turning new customers into returning customers and building a more scalable engine for long-term growth.
The Numbers
+184%
Increase in Organic Search Traffic
+700%
Increase in Conversion Rate
+133%
Increase in Organic Search Revenue
+92%
Increase in Email + SMS Revenue
Next Case Study