The Growth Office — an outsourced CMO model for modern companies.
Meet The Growth Office. Executive marketing leadership—without the full-time hire providing you an unparalleled market advantage built for growth.
You don’t need a full-time CMO—you need the right one.
Hiring a full-time CMO or Director of Marketing is expensive—often $250K+ annually. Most growth-stage companies don’t need that yet, but they do need senior-level expertise, strategy, and leadership to guide execution. That’s where The Growth Office comes in: access to 20 years of marketing, digital strategy, and creative expertise without the full-time overhead.
Cost Savings
Breadth of expertise, fraction of a full-time CMO salary.
Flexibility
Scale hours and involvement with growth.
Execution Focused
Not just advice, but leadership that drives measurable growth.
Driving value where you need it.
Strategic Leadership + Planning
- Define marketing roadmap aligned to business objectives
- Set KPIs, reporting frameworks, and measurement systems
- Lead quarterly strategy sessions & growth planning
Brand + Creative Direction
- Positioning, messaging, and storytelling refinement
- Creative oversight across campaigns, website, and paid media
- Brand consistency audits & updates
Digital Growth + Advertising
- Paid media strategy & optimization (Google, Meta, TikTok, etc.)
- Audience research, targeting, and funnel development
- Budget allocation to maximize ROAS
SEO + Content Leadership
- Technical & on-page SEO roadmap
- Content strategy for blogs, landing pages, and organic visibility
- Local SEO (if applicable)
Lifecycle Marketing
- Email & SMS marketing strategy and execution
- Automated customer journeys (welcome flows, win-back, etc.)
- Conversion rate optimization (CRO)
Technology + Experience
- Website and eCommerce guidance (platform selection, UX, CRO)
- App design and development strategy
- Martech stack recommendations & integrations
Engagement models.
Foundation — Starter
Built for early-stage and founder-led teams who need clarity, focus, and a plan.
- Marketing audit (brand, digital, tech stack, funnel)
- 90-day roadmap & strategic plan
- Oversight of 1–2 key channels (SEO, paid ads, or lifecycle)
- Monthly strategy session w/ leadership
- Email & Slack access
Goal: Establish a foundation and direction so the founder isn’t guessing at marketing decisions.
Growth — Fractional CMO
Designed for companies ready to scale beyond founder-led marketing.
- Everything in Foundation, plus:
- Full marketing leadership (reporting to CEO/founder)
- Quarterly playbooks & growth planning
- Oversight of internal/external teams & vendors
- Paid media strategy (budgeting, targeting, creative direction)
- SEO + content roadmap
- Lifecycle marketing strategy (email/SMS flows, retention campaigns)
- Bi-weekly leadership calls & reporting
Goal: Act as the company’s marketing leader without the full-time salary.
Scale — CMO Partner
For brands preparing for aggressive growth, expansion, or exit.
- Everything in Growth, plus:
- Executive-level growth strategy (fundraising/exit prep support)
- Full martech stack planning & oversight
- Product marketing & GTM strategy for new launches
- Rebrand or repositioning leadership
- Custom campaign direction (multi-channel launches, partnerships, influencer, PR)
- Weekly executive meetings & deep-dive reporting
- White-glove vendor/agency management
Goal: A true partner to the executive team, helping scale marketing into a competitive advantage.
Optional add-ons.
90-Day Accelerator Sprint
A focused engagement designed to create momentum fast.
- Rapid audit of brand, channels, funnel, and tech stack
- Clear 90-day growth roadmap tied to business goals
- Priority channel strategy (paid, SEO, lifecycle, CRO)
- Campaign planning and execution oversight
- KPI framework
- Executive summary with next-phase recommendations
Brand Messaging Workshops
Clarify positioning, sharpen messaging, and align teams.
- Brand positioning and differentiation analysis
- Core messaging framework (value prop, audience pillars, tone)
- Product or service narrative development
- Competitive landscape and whitespace identification
- Internal alignment workshop with leadership and stakeholders
- Messaging playbook for marketing, sales, and creative teams
Website / eCommerce CRO Deep Dive
Turn existing traffic into more revenue.
- UX and conversion audit across key pages and funnels
- Customer journey and friction point analysis
- Checkout and form optimization recommendations
- Messaging, layout, and CTA performance review
- Prioritized CRO roadmap with estimated impact
- Collaboration with design/dev teams on implementation
Investor Pitch Deck + GTM Narrative Support
Align growth story, metrics, and market opportunity.
- Refinement of growth narrative and market positioning
- Marketing and GTM strategy alignment for investors
- Funnel, CAC, LTV, and unit economics storytelling
- Messaging support for pitch deck slides and talking points
- Go-to-market roadmap for post-raise execution
- Executive coaching for investor conversations